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Eigteen months prior to the World Cup 1986, Fifa had already decided that Italy should be awarded the World Cup 1990 competition. Italy was chosen ahead of England, France, Soviet Union and West Germany. During December 1984, a commitee was set up to overseas the tournament. They had named the 1990 World Cup, ‘ITALIA 90.’ Operating as a private company, Italia 90 made their money from merchandising, television rights sponsorship and ticket sales. The most important function of the company was to ensure that the whole tournament was televised worldwide and that all the stadiums were ready at the correct time.





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